ageing aging Behaviour change

Making movements happen: adding moral outrage

As a student at Cambridge University in 1785, Thomas Clarkson entered an essay competition, in Latin, on the subject of slavery. His contribution not only won the prize, but, enthused him, and others such as William Wilberforce to devote his life to the topic. When subsequently translated into English, it helped propel the nascent abolitionist […]

age-friendly Behaviour change Environment

Shame badges: A behaviour change tool for addressing emissions?

The FT recently lamented Europe’s growing increase in SUV sales – spurred in part by misplaced European incentives that provide more lenient emissions targets for heavier cars, but also potentially due to a perverse network effect; other people having tall SUVs make you want to have one too. You get a better view and are […]